K49A Media LLC Diversity Plan

Last Updated: 03/31/2022


K49A Media LLC, (“K49A Media”) provides lead acquisition services to legal US state sports betting suppliers and numismatic value estimates and purchase offers to consumers.  The goal of this plan is to ensure equal opportunity and to promote diversity in a manner reflective of the local community where K49A Media operates.

Equal Employment Opportunity

K49A Media affirms its commitment and pledges its full support of equal employment opportunity for all persons, regardless of race, color, religious creed, ancestry, age, sex, national origin, disability, or military status.

Dissemination of Plan

The LLC Manager has been designated as K49A Media’s Diversity Officer.  The Diversity Officer is responsible for disseminating the Plan to all employees and for providing a copy of the Plan to all newly hired employees at initial orientation, posting it in shared areas, annual distribution to all employees and posting the Plan on the company website.

Employment/Workforce Diversity

Employment Mission

K49A Media is committed to recruiting, developing, and retaining the most qualified employees regardless of race, color, religious creed, ancestry, age, sex national origin, disability, or military status.  K49A Media provides all applicants and employees with equal opportunity in recruitment, selection, appointment, promotion, training, delegation, discipline, and separation.  We also make every effort to hire and promote minority groups and women, and to involve them in every level of employment and decision-making.

K49A Media’s recruiting efforts include, but are not limited to:

  • Posting employment opportunities on the internet, including freelance labor websites and its LLC website, www.k49amedia.com.
  • Attendance at relevant community job fairs sponsored by local institutions of higher education, trade schools, media, and diversity groups.

Complaint Procedure

Workplace harassment is a form of discrimination that violates Title VII of the Civil Rights Act of 1964 and other federal regulations.

The Equal Employment Opportunity Commission (“EEOC”) defines harassment as unwelcome verbal or physical behavior that is based on race, color, sex (including pregnancy), gender/gender identity, nationality, age (40 or older), physical or mental disability, or genetic information.  This behavior is considered harassment or discrimination when the offensive conduct becomes a prerequisite to continued employment or if a reasonable person would consider the workplace intimidating, hostile, or abusive.

If any person believes he or she has been subject to harassment or discrimination, the individual should report the incident to his or her immediate supervisor.

In the event a satisfactory solution is not achieved, or if the nature of the problem is such that the individual is uncomfortable reporting it to the supervisor, the individual is encouraged to report the issue to the Diversity Officer.  All complaints will remain confidential.

K49A Media prohibits retaliation against any complainant or participant in the complaint process.

Training, Development, and Retention Efforts

K49A Media provides employees with departmental training that allows them to successfully integrate into their departments.  Employees are strongly encouraged to apply for open vacancies whenever possible and K49A Media provides training opportunities to employees, so they can develop the skills necessary to advance within the company.

Procurement/Vendor Purchasing

K49A Media considers quality, service, reliability, and price as the main components of any vendor relationship.  We pledge to partner, wherever possible, with minority and women vendors, as well as other diverse groups, to create a mutually beneficial business climate.  K49A Media’s goal is to ensure that all qualified vendors are given equal opportunity to bid on products and services.

Good Faith Plan for Minority Vendor Participation

K49A Media diverse vendor purchasing initiatives include:

  • Establishing a reasonable payment plan, agreed upon by both the vendor and management after review of the financial status of diverse vendors.

Vendor Requirements

Vendors are licensed in accordance with the Pennsylvania Gaming Control Board’s regulations.  K49A Media additionally reserves the right to complete a due diligence background check on any vendor.

Purchasing Objective

K49A Media’s extensive efforts to identify, train, and assist MBEs, WBEs, as well as other diverse groups of potential vendors results in a roster of vendors that maximizes diversity and is reasonably reflective and inclusive of the communities in which the company operates.

Diversity Plan Effectiveness Assessment

An important part of our diversity plan is the measure of its effectiveness. This objective is

achieved by means of preparing an annual report that provides a performance assessment of

K49A Media’s Diversity Plan for the preceding calendar year, due on or before July 1st each year.


K49A Media works as a team to develop a high-performing, inclusive work environment reflective of its diverse community.  We strive to create a company culture where all ideas and all contributions are valued.  Our commitment to making inclusiveness the foundation of our culture is driven not only from our desire to enhance the community, but also from its importance to maintaining a sound business strategy.

Please Contact Us with any questions.

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